
URBAN DESIGNER
RESEARCHER

ABOUT ME
Researcher and Lecturer in Urban Planning and Spatial Development, holding a PhD in Geography and Spatial Planning. Proven experience in university teaching, applied research, and the management of interdisciplinary projects addressing territorial dynamics. Specialized in participatory approaches and multi-stakeholder facilitation, with strong skills in qualitative and quantitative data collection and analysis, scientific writing, and the coordination of innovative projects. Strong interest in integrating environmental issues into territorial projects and spatial planning.
PROFESSIONAL EXPERIENCE
Background & Expertise
Sep 2009 - Sep 2014
Urban Designer – NAGHSHAN Co., Mashhad, Iran (2009–2014)
I began my professional career as an Urban Designer in 2009 at NAGHSHAN Co., Mashhad, Iran. In 2010, I was promoted to Director of the Urbanism Studio, a position I held for four years. During this period, I successfully completed several projects in urban planning and design, including:
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Rural planning for Sijan and Aderan
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Master planning for Farouj City
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Landscape design of Chehel Bazeh Park
Sep 2014- Sep 2016
Lecturer – Eghbal Lahoury University
(2014–2016)
I served as a lecturer at Eghbal Lahoury University for two years. During this period, I taught a variety of courses, including:
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Urbanism
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Urban Design
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Practical software applications, such as SketchUp, AutoCAD, ArcGIS, and SPSS for urban studies
I consistently prioritized my research projects, and in 2016, I decided to discontinue teaching in order to dedicate more time to my research and project work.

Sep 2016 - Sep 2018
Academic Member (Instructor)
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Applied Augmented Reality (AR) technology to enhance visitor experience and improve the city’s destination image.
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Collected and analyzed data to design the TARA Smart Tourism Map (Tourism Augmented Reality Application).
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Developed the first smart tourism map of Mashhad, in collaboration with the Municipality of Mashhad.

Since Sep 2018
Ph.D. Candidate – Geography and Regional Planning (2018–2025)
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Thesis: “Touristification of an Augmented City for Improving the Destination Image of Tourists”, focusing on tourism, modern technology, and destination image.
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Developed the concept of City Plus, a key emerging idea in urbanism, urban planning, and urban design.
Urban Planning & Urban Design Projects
Since Sep 2009


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Neighborhood Center
Sanglaj Neighborhood, Tehran, Iran
It was a revitalization project aimed at creating a dynamic neighborhood center that reflects local architectural characteristics. The design was based on the use of local materials and traditional architectural forms.



Rural Planning
Sijan, Alborz Province, Iran (2012–2013)
Project Director
Sijan is one of the well-known villages in the province, with more than 2,000 inhabitants.
Main Responsibilities:
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Project management and coordination.
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Strategic thinking and master planning.
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Negotiation with the local government and community members.
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Developing client relations and supporting business development.
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Creating and managing the ArcGIS database of the village.




Urban Planning Advisor to the City Council – Sarbisheh, Iran (2014–2016)
I worked as an urban planning consultant for two years. During this period, my main contributions included geometric corrections of urban roads, the design of the city’s ring road, bike lanes, and the cemetery. One of the key challenges was ensuring the proper connection between urban roads and the intercity routes passing through the city, which was successfully addressed.
Main Duties:
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Providing urban planning consultation to the city council.
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Supporting the Urban Design lead with bid preparation and related tasks.
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Assessing the city’s master plan.
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Designing the ring road of the city.
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Designing the bicycle network.
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Planning and designing the city cemetery.
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Analyzing the transportation networks in the master plan to ensure the safety and security of local mobility.




Landscape Design of Chehel Bazeh Park (2017–2018)
Urban Designer
This project focused on the landscape design and spatial organization of Chehel Bazeh Park, integrating ecological principles with recreational needs to enhance the quality of the public space.
Main Duties:
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Developing the conceptual landscape design.
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Preparing detailed design drawings and visualizations.
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Conducting site analysis and integrating environmental considerations.
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Coordinating with local authorities and project stakeholders.




Conducting Analysis and Sketching
For a better understanding, we need to analyze and sketch before finalizing the layout. This process helps me think more clearly, creatively, and efficiently.




Smart Tourism Map of Mashhad (2017–2018)
ACECR and Mashhad Municipality, Iran
Project Director
In this project, we used Augmented Reality (AR) to enhance tourists’ perception of Mashhad. The TARA application was developed, allowing tourists to access detailed information about attractions by installing the app.
ACADEMIC PROJECTS
Research Projects - Publications (Articles & Books) - Conference Presentations - Teaching Experience
RESEARCHES
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Assessment of Mashhad development based on the principles of structuralism – Project Manager, Bojnord University (2005–2006)
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Assessment of Urban Design Studio subjects and professional priorities in Iran – Project Manager, Art University of Tehran (2013)
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Assessment of compliance of Mashhad city’s main structure with residents’ and pilgrims’ behavior patterns – Project Manager, Art University of Tehran (2012–2013)
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Effects of renovation projects on physical, economic and social infrastructures – Case study: Majd renovation project – Assistant Project Manager, ACECR, Mashhad (2014)
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Coordinated management framework for urban macroeconomic development – Phase 1: Review of documents and urban studies – Assistant Project Manager, ACECR, Mashhad (2015–2016)
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User indicators for semantic value and identity of places in Mashhad – Assistant Project Manager, ACECR, Mashhad (2015–2017)
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Application of Augmented Reality (AR) technology on Mashhad tourism map – Project Manager, ACECR, Mashhad (2017–2018)
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La touristification de la ville augmentée (Les éléments clés, les défis et les opportunités)- case study :Mashhad in Iran and Montpellier in France).– PhD Thesis, Paul Valéry University (2018–2025)
ARTICLES
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Mobini, H., Gharaei, F., & Habibi, M. (2014). Urban Design Studio as the Educational Core of the Course: A Comparison Study of Studio Subjects and Professional Priorities. Journal of Architecture and Urban Planning, 7(13), 93–112.
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KALANTARI KHALILABAD, HOSSEIN, MOBINI, HOSSEIN, & HAGHI, MEHDI. (2014). The degree of adaptation of the main structure of mashhad city with the pilgrims ‘mental image. Journal of studies on iranian islamic city, 5(17), 35-43.
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Amirfakhrian, M., & Mobini, H. (2018). Effects of Urban Regeneration on Social Sustainability – Case Study: Majid Project, Mashhad. Journal of Urban Ecology Researches, 9(18), 87–104.
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Amirfakhrian, M., & Mobini, H. (2021). Intra-City Differences and Urban Identity Factors. Journal of Applied Researches in Geographical Sciences, 21(61), 201–219.
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Mobini, H., Crozat, D., Shabani, B., & Haghi, M. (2024). Social Content as a Key Factor for the Efficiency of Digital Tourism Systems (DTS): Case Study Mashhad, Iran. International Journal of Human Capital in Urban Management, 9(1), 1–16.
BOOKS
1. Urban and Urbanism History of Iran and the World (2014) – Co-author
2. Exploration into the Quality of Urban Spaces (2014) – Co-author
3. The Role of Identity Places in Tourist Destinations (Mashhad Case) (2020) – Co-author
4. Urban Spaces – Tourist Places: Urban Tourism Territories (2022) – Member of the Persian translation team

PRESENTATION
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Comparison of physical and social dimensions on citizens' happiness and beauty – Case study: Valiasr Ave., Tehran, 1st National Conference on Sustainable Urban Public Spaces, poster, Tehran (2013).
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Mental maps of space users as a key to urban arteries design – Case study: Traffic in Mashhad, 1st National Conference on Geography, Urban Development and Sustainable Development, poster, Tehran (2013).
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Environmental impacts of inefficient tissue renovation projects: Majd project, Int. Conference on Modern Research in Agricultural & Environmental Sciences, Tehran (2015).
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Death Industry: Review of global experiences on cemetery design, Int. Conference on Architecture & Sustainable Urban Landscape, poster, Mashhad (2016).
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Urban Tourism: Requirements and challenges – Case study: Valiasr Ave., Tehran, Int. Conference on Contemporary Iran in Civil Engineering, Architecture & Urban Development, Tehran (2017).
TEACHING
1- Assistant professor in Art University of Tehran(Sep 2012) for undergraduate student.
2- Teaching at Urbanism department of Eghbal Lahuri University since 2014 .
EDUCATION
Below is an outline of my educational background, including the institutions I attended, the degrees and qualifications I have obtained, as well as my notable academic achievements.

Since Sep 2018
​Ph.D. in Geography and Spatial Planning
Sujet : La touristification de la ville augmentée (Les éléments clés, les défis et les opportunités)- case study :Mashhad in Iran and Montpellier in France).

Key Skills
Through my educational and professional experiences, I have developed a strong and diverse skill set that has proven valuable in a variety of contexts. See below for more details.

ARC GIS (ADVANCED)

SKETCH UPÂ (ADVANCED)

AUTO CAD (ADVANCED)

SPSS (INTERMEDIATE)
PROJECT MANAGEMENT
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WORD OFFICE (ADVANCED)

EXCEL (ADVANCED)

POWER POINT (ADVANCED)

SKECHTING BY HAND (ADVANCED)
LANGAUGE:
FRENCH
ENGLISH
PERSIAN

DEPTH MAP (INTERMEDIATE)
"Do not go where the path may lead. Instead, go where there is no path and leave a trail"
Ralph Waldo Emerson
